Carlsberg Plus

project | Carlsberg Plus

We created a web application together with Satumaa Family Business for Carlsberg.

The purpose of the application is to create involvement, knowledge as well as increase sales. Notifications are sent to users via text messages directly to their phones. A user participates in different activities to gather points which are tradeable for various items.

The application handles large videos, images, etc.

Technical description

Single Page Application built using the Aurelia framework. The main purpose of using this kind of framework in this case is to improve the user experience. A fast and snappy user interface is never to be underestimated. In this day and age the competing experiences are not only other web pages but also highly optimised rich native applications. That means that the performance expectations for our app is based on standards set by others. In this case for example there is a lot of traffic driven to the site from Facebook. Facebook users are in general mobile bound (90% in our case) using the native Facebook application. This means that the bar is set very high by Facebook when the user is navigated to our site. If we then delivered a page with a second of loading time or more for each page we would lose a lot of users fast. That's why we used the SPA route this time around, knowing that each millisecond makes a difference.